
Receive recommendations that have the optimal chance of winning you a deal. These types of predictive analytics are actually built on AI. Predictions and alerts let you know how your opportunities are trending and whether your forecasted deals are likely to close. Sales personnel can forge a lasting relationships with their clients through this. Productivity is increased and predictive capabilities are enhanced across all they do as AI gives teams more intelligence. For the third level of companies, CRM acts as a predictive system of intelligence. Salesforce Einstein AI provides a system of engagements to the second level of companies. For the first level of companies, Einstein AI is a CRM of a one-dimensional system of records. Salesforce is suitable for all these types of companies. However, if a prospect is falling out, they can convince the concerned person to get back on track. They can also predict which customer shall become a loyal consumer of the service or products. They can forecast which leads will turn into customers.

Very few belong to exceptional companies that are focused on predicting the future. They interact with the customers and use it to develop product blueprints.

To personalize their sales and marketing efforts, these companies use signals from their buyers. Sales teams in this regard follow scripts, and campaigns are broadcast to their prospects without much regard for individualized preferences. Sales can have three levels and most of Sales companies are focused on level one. It helps you sell your products in a smart way by making prudent predictions and recommendations about your products.
